I had been looking forward to Google Ad Review Center capability being added to my AdSense account for some time. I had anticipated this tool by logging into my AdSense account daily, hoping that I could opt in. The review center was finally added this weekend, but it isn’t what it was cracked up to be. It doesn’t include the features that I thought it would include and it virtually is useless to me. All the Ad Review Center does is let you review companies that have specifically chosen to advertise on your site, allowing you to allow or deny those companies. I thought it would let you choose blocks of categories of sites and competitors that you do not want ads appearing for. The Ad Review Center does give you more power over the ads that view on your site, but the boost in power is marginal at best. Bummer!

I also tried the Ad Preview tool which allows you to view potential ads in bulk and block up to 20 competitors at a time, but AdSense only filters 200 companies total, which we have already done so this tool isn’t useful to us either. I have to say that I am quite disappointed and hoping that Google AdSense increases their ad filtering capability, and fast.