I wanted to expound on previous AdWord broad, phrase and exact matching type explanations using the keyword Best Host Web.

Broad Match – Option to show ads when a web user searches for words containing Best, Host and Web in any order, can contain other terms, with synonyms, singular or plural forms of the word and/or contain other relevant terms. An example search query that would trigger an ad with broad match would be Best Linux Web Hosting.

Phrase Match – Option to show ads when a web user searches the exact keyword, but may have words before or after the exact keyword. An example search query that would trigger an add would be Best Host Web Site Hosting.

Exact Match – Option to show ads when a web user searches for the precise keyword. The only keyword that would trigger an ad would be Best Host Web.